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An Etiquette Guide to Afternoon Tea in London, Which Is Best Enjoyed at The Goring

Credit: The Goring

A truly refined experience steeped in over a century of tradition and elegance, Afternoon Tea at The Goring offers guests a taste of quintessentially British sophistication.

Established in 1910 by Otto Goring, this five-star luxury hotel amidst the center of Belgravia–just a stone’s throw from Buckingham Palace–remains the only one in London still owned and run by the family who built it.

As the only hotel appointed a Royal Warrant–an honor bestowed to those who serve the Royal Family–specifically for hospitality, The Goring remains a symbol of opulence in the modern era. Thus, it should come as no surprise that the Afternoon Tea service is simply extraordinary.

Guests are treated to an exquisite selection of delicate pastries, freshly baked scones, and artfully prepared finger sandwiches, all served alongside the finest teas sourced from around the world.

The experience is set on The Veranda, whose architecture and design were led by the inimitable Russell Safe. This glass-encapsulated pavilion intrinsically links the serene Goring Gardens, one of the most extensive private gardens in the city, with the uplifting and eccentric interiors. Antique furniture swathed in sumptuous textiles and white tablecloths topped with poppy yellow and gold-flecked china are juxtaposed with bright, beachy paintings and glass lobsters suspended in the air within metal traps.

Before booking a reservation, refer to these etiquette tips from Jeet Chauhan, The Goring’s Director of Food and Beverage:


Credit: Ben Carpenter

What is the best time for afternoon tea?

I believe the best time is around 3 PM, but it depends entirely on when a person wants to enjoy it. Some guests prefer to follow the historical time set by Anna Maria Russell, Duchess of Bedford, which is approximately 4 PM.


Is there a particular way that tea should be poured?

In formal settings, such as at The Goring, the server will offer a selection of teas and pour the chosen tea into each guest’s cup. While there is no particular way to pour the tea, you should keep a few things in mind:

  1. Use one hand to hold the handle of the teapot and, if necessary, use the other hand to steady the lid.
  2. The teacup should always remain on the saucer while pouring.
  3. Fill the cup about two-thirds to three-quarters full. This allows room for milk or lemon and helps prevent spills.

Credit: Ben Carpenter

Is there a right way to hold a teacup?

Yes: the most elegant way is to hold it by its handle using your thumb and index finger.


Which types of teas should be enjoyed with milk?

All the black teas like Assam, Breakfast tea, and Earl grey.


Credit: The Goring

Which should be spread on scones first: clotted cream or jam?

It is entirely up to the guest. I enjoy the Cornish method (jam first), but some people prefer the Devon method, where the clotted cream is spread first.


Are there any hidden intricacies with cutlery?

Just follow the basics. Finger sandwiches are designed to be picked up and eaten by hand. Small-sized cutlery is typically provided: a knife for spreading jam and clotted cream on scones, and a fork for cutting and eating sweet pastries.

Top Takeaways

Location: Belgravia, London

Address: 15 Beeston Pl, London SW1W 0JW, United Kingdom

Cuisine: Afternoon Tea

Price Point: $$$$

Takes Reservations: Yes – SevenRooms

The vibe: Afternoon Tea at The Goring embodies quintessential British elegance and refinement, offering indulgences of tea, finger sandwiches, and sweets within a sophisticated setting. 

Our favorite thing on the menu: We recommend the Bollinger Afternoon Tea menu, which includes a glass of Bollinger Champagne. As for specific teas, opt for the Fortnum & Mason Royal Blend–first blended for Edward VII in 1903, this tea is a blend of Assam and Ceylon characterized by a smooth and honey-like flavor. 

The attire: Smart Casual

Breakfast, Lunch, or Dinner: Afternoon Tea is offered daily from 12:00 to 8:00 PM. 

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