St. Tropez has long been synonymous with glamour and luxury, but it wasn’t always the ultra-high-end destination it is today. What started as a quiet fishing village became a celebrity favorite after French actress Brigitte Bardot put it on the map when starring in the 1956 film And God Created Woman. Since then, this seaside town has become the ultimate playground, complete with buzzy beach clubs, flashy megayachts, and a glitzy nightlife scene that never quite quits. However, in spite of the grandeur and glam, the city has managed to keep some of its timeless charm intact. The perfect example of this? The new AREV hotel, of course, which perfectly blends St. Tropez’s classic style with modern-day luxury.
The latest hotspot to hit the city, AREV (which opened in 2024) has everything a traveler could want from a five-star stay–along with a few extra features. First and foremost, it has a level of privacy that most hotels can’t offer. Although it’s less than a five-minute walk into the heart of town, AREV feels like a world of its own. And, after a long day at the beach, at sea, or in and out of shops, it’s the perfect retreat to find solace. What also makes AREV such a dreamy escape is its design, which was created to channel the golden days of St. Tropez. Think vintage vibes, nautical influences, and sleek touches that instantly remind you exactly why this is one of the world’s most desired destinations.
Speaking of design, the rooms at AREV are just as impressive as the rest of the hotel. Laid-back luxury is what guests are greeted with, thanks to the seamless mix of classic Riviera touches and sophisticated accents. French doors flood the rooms with natural light, letting in that golden St. Tropez glow from sunrise to sunset. At the center of each one is a bespoke AREV bed, wrapped in buttery-soft 500-thread-count French linens and topped with a Hungarian goose-down duvet and pillows—basically, the kind of setup that makes it nearly impossible to get out of bed. The bathrooms are just as dreamy, featuring marble-topped vanities, heated towel rails, and locally made, signature AREV toiletries in the cutest ceramic bottles.
What makes the hotel extra sweet, however, is its thoughtful additions, starting with a complimentary bottle of wine or bubbly and a mouthwatering dessert upon arrival. There’s also a Nespresso machine for a morning pick-me-up, a Fellow electric kettle and an incredible selection of tea, and a Dyson hairdryer to make getting ready a breeze. Contactless bedside charging stations are ready for electronics, and little reading lights make cozying up in bed even better. And for those late-night cravings? 24/7 room service is available, plus there’s always a sweet little surprise at turndown to end the night on a high note.
Speaking of food, AREV is home to The Strand–named after the first restaurant in St. Tropez. The hotel teamed up with the iconic crew behind Bagatelle to reimagine the old spot while keeping its legendary character. At the helm are Corporate Executive Chefs Rocco Seminara and Manon Santini, who crafted a menu that’s all about modern takes on classic Riviera flavors. Think fresh-off-the-boat seafood, locally sourced produce, and ingredients so good they barely need any extra touches. The kitchen works directly with village fishermen, ensuring the daily catch is as fresh as it gets, while herbs come straight from the property’s garden. Plus, the Champagne Bar is a great place to hang out, not only because of its cool atmosphere, but also its incredible drinks. (Be sure to try the signature margarita or the fan-favorite Cosmopolitan.)
For those who want to relax, the spa is the ultimate escape. Massages, facials, and body treatments grace the menu, while hammams harness the power of hot steam. For those who want to stay active, the hotel has a private padel court that’s sure to be the envy of non-hotel guests. Plus, there’s a state-of-the-art gym, yoga and pilates classes, and personal trainers that are available for tailored workouts.
Whether enjoying fresh seafood at The Strand, relaxing at the spa, or soaking up the sun by the umbrella-dotted pool, every moment feels like pure bliss at AREV. And since it’s open year-round (unlike most hotels in the area), this kind of luxury is always just a getaway away.
Top Takeaways
Location: 8 Chem. des Vendanges, 83990 Saint-Tropez, France
Rating: Five-star
The Vibe: Chic, playful, and effortlessly cool. A little retro Riviera, a little modern charm—basically, Saint-Tropez at its best.
Food + Drink: The Strand Restaurant has a Mediterranean-inspired menu with local influences. Two bars keep the rosé and cocktails flowing, plus there’s a poolside food truck for mid-swim snack cravings.
Our Favorite Part of the Hotel: The pool scene. Comfortable loungers, striped umbrellas, and that casual, not-a-worry-in-the-world St. Tropez vibe—perfect for all-day lounging, midday dips, and sunset spritzes.
Amenities: Heated pool; Spa; Gym; Padel courts; Bikes; Concierge services
What’s Nearby: The hotel is just a five-minute walk from the heart of town, so it’s super easy to head out and explore St. Tropez’s shops, restaurants, and nightlife.
Any Personal Neighborhood Recs? Espresso and prime people-watching at Sénéquier, lunch at Le Club 55, and dinner at Le Café.
Rooms: 35 rooms and suites
Pricing: Rates start at $590 per night
Closest Airport: Toulon Hyères Airport (TLN)
