Indulge in Gluten-Free Japanese Treats and Boba at This Bakery in the West Village

Nestled amidst the charming streets of the West Village, Postcard Bakery emerges as a delightful addition to New York City’s confections scene.

Spearheaded by the acclaimed team behind Nami Nori, the beloved purveyor of open-style temaki, Postcard offers a delectable array of Japanese bakery and bubble tea delights.

Patrons can expect a tantalizing menu designed for grab-and-go convenience, featuring sweet and savory pastries, cakes, Japanese Sandos, and, of course, the signature bubble tea that has become synonymous with the Nami Nori experience. To ensure as many people as possible can indulge, Postcard’s menu is entirely gluten- and nut-free.

Pastries vary from Yuzu Langue du Chat to an array of cakes available by the slice, including Hojicha Chocolate Cake and Koji Cheesecake.

Mochi Donuts come in two flavors: Raspberry and Matcha. Resembling donut holes, they’re sweet, bouncy, and perfect to enjoy while on the run.

Japanese Sandos are a fixture of the Postcard experience. Strawberry, Grape, and Orange Fruit Sandos are available, as well as piquant proteins such as Egg and Chicken Katsu. Being gluten-free, partners Lisa Limb, Taka Sakaeda, and Jihan Lee tirelessly recipe-tested with their culinary team to create a vessel reminiscent of Japan’s beloved milk bread. The result is still light and fluffy, but is now more decadent––similar to a French brioche.

For beverage aficionados, Postcard boasts a selection of bubble teas, milk teas, and coffee beverages, all sourced from Kettl and Coffee Project NY. The baristas highly suggest ordering one of the milk teas––specifically Banana––with a shot of espresso and Okinawa Brown Sugar Boba. Coconut Jelly is also available. 

The ambiance at Postcard is quite enchanting, with a retro-inspired design that pays homage to Japanese vintage postcards and the artwork of the Taisho era. Concepted by Sarah Carpenter & Studio, the oversized, custom glass and polished metal display case is the centerpiece, intentionally juxtaposed by vivid red walls and arched ceilings.

A quilted butter yellow banquette forms an L-shape along the intimate dining area, surrounding dusty pink tables. A custom, grassy green wallpaper evokes the botanical and geometric influences of Japanese Art Nouveau.

Discover a Japanese confectionary haven on Carmine Street.

Top Takeaways

Location: West Village, New York City

Address: 31-33 Carmine St, New York, NY 10014

Cuisine: Japanese Bakery & Bubble Tea

Price Point: $

Takes Reservations: No

The vibe: The artistic, playful space boasts floor-to-ceiling windows facing Carmine Street, which make for incredible people-watching while enjoying Japanese bakery confections and Sandos.

Our favorite thing on the menu: The Fruit Sandos are unbeatable; also try the raspberry or matcha Mochi Donuts. Everything is gluten- and nut-free!

The attire: Casual

Breakfast, Lunch, or Dinner: Postcard Bakery is open for breakfast, lunch, and after-dinner treats on Tuesdays through Sundays from 8:00 am – 8:00 pm. 

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