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It’s Above Par: Alemáis

Courtesy of Alémais

In a time of fast fashion and fleeting trends, Alémais remains a refreshing reminder that style should be both enduring and meaningful.

Founded by Marina Afonina in 2020, the Australian brand has quickly garnered a loyal following with its unique contemporary silhouettes and irreverent designs.

Courtesy of Alémais

Alémais (pronounced al-eh-may) offers carefully curated collections of pieces that marry craftsmanship with practicality, proving that elegance should not sacrifice wearability.

The brand’s collections are marked by a distinctive aesthetic that balances modern femininity with subtle nostalgia.

Courtesy of Alémais

Drawing upon her Russian and Australian roots and her passions for travel, nature, and design (not necessarily in that order), Afonina’s pieces often feature intricate prints, luxurious fabrics, and thoughtful detailing.

Each item resembles a wearable work of art that should be considered “heirloom chic”–pieces that could easily be passed down through generations.

Courtesy of Alémais

From effortlessly feminine dresses to bespoke separates, Alémais offers versatile pieces that work as well for a casual brunch as they do for an elegant evening affair. Think billowy silk blouses, flattering midi skirts, and crisp linen sets with awe-inspiring illustrations. Alémais offers shoppers the kind of wardrobe that whispers refined without shouting, “Look at me.

Courtesy of Alémais

Alémais is not just about looks, but longevity in both tailoring and construction. The brand champions sustainability by carefully sourcing materials from responsible suppliers, ensuring every garment is sewn to last. Good things take time, and great clothes can–and should–stand the test of it.

Shop our editor’s favorite Alémais pics here.

Sunburst Gown

From $960


All Aboard Pant

From $395


All Aboard Silk Shirt

From $395


Aurelia Gown

From $890


Nadia Long Sleeve One Piece

From $390


Curio Statement Coral Pearl Necklace

From $545


Dahlia Embellished Pomegranate Bag

From $990


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