Originally known as The Hotel Russell, the bones of the Kimpton Fitzroy were built in 1900 by Charles Fitzroy Doll, the esteemed designer behind the Titanic‘s dining room. This landmark is an ode to the past; an original terracotta exterior embellished with statues of British queens, all four majestically overseeing the lobby entrance. Here, the charm of the past meets the convenience of the present, creating an unforgettable experience that feels quintessentially boutique.
The lobby of the Kimpton Fitzroy is the heart of the property. Artwork is brightened with museum lighting, and multiple hallways turn roaming into an adventure. Upon entrance, you’re met with the star of the show: a grand staircase resembling a slightly-smaller version of the one you’ll find in St. Pancras. On the second floor’s staircase base, you’ll find “Lucky George,” a bronze dragon that is one of two casts (the second was on the Titanic).
The guest rooms offer a refreshing contrast to the dim, moody lobby, featuring a soothing neutral color palette that feels crisp, clean, and brightly-lit. The bath amenities are from 19-69, and best described as lush: your entire room will be filled with the scent of nutmeg (in a way that’s not overwhelming, we promise). Suites are especially spacious and designed with 1920s simple glamor in mind. The Fitzroy Suite boasts an elegant standalone bathtub adorned with gold fixtures and a separate marble bathroom—there is a rainfall showerhead because, well, of course.
The hotel’s dining and drinking scene transforms the first floor into a bustling mix-up between social club and speakeasy, where guests and locals weave through the dimly lit lobby. Grab a cocktail or two at Fitz’s Bar, where plush seats and stained glass create the perfect moody atmosphere for waiting out a London downpour. Indulge in afternoon tea at the glass-ceilinged Palm Court and in morning coffee and pastry at Burr & Co. There is 24-hour room service to satisfy 2 am French dry cravings. Dinner is served at Fitz’ Brasserie; so is breakfast.
Breakfast is especially great. Kimpton properties are praised for their impressive buffet spreads and customized made-to-order menus, and this first London location is no exception. Consider this a guaranteed way of grabbing proper fuel before spending hours walking through the meandering alleyways and raucous pubs of London; you’ll need it.
Service is outstanding—an essential callout for travelers arriving at 6 a.m., eager to drop off their bags, desperate for a warm welcome (I speak from experience). Speedy 24-hour room service and prompt responses to requests make this stay a true luxury.
Top Takeaways
Location: London, England
Star-Rating: Five-star
The Vibe: A landmark building from the late 19th century with an ornate lobby and grand staircase reminiscent of that era. For history enthusiasts, Kimpton Fitzroy is a must.
Food + Drink: Grab morning coffee and pastries at Burr & Co, a hub for remote workers seeking reliable wifi and a cozy atmosphere. Cocktails at Fitz’s Bar are a can’t-miss, and breakfast and dinner are served at Fitz’s Brasserie. Don’t forget to indulge in afternoon tea at the glass-ceilinged Palm Court Gallery, too.
Amenities: 24-hour room service, happy hours, complimentary bike rentals, turndown service. Our favorite amenity? Lush bath products from 19-69 in the Rainbow Bar scent, with notes of bergamot, basil, and nutmeg that seem to waft through the entire hotel.
Our Favorite Thing About the Hotel? Impressive dining and drink options that transform the hotel’s first level into a chic gathering space for locals and travelers alike. Fitz’s Bar is a standout; a speakeasy ambiance with plush seating and striking stained glass, perfect for enjoying a cocktail… or several.
What’s Nearby? The Kimpton Fitzroy is nestled in Bloomsbury, right by the Russell Square tube station on the Piccadilly line. You’re a seven-minute walk from the British Museum, and a 20-minute walk from Covent Garden.
Any Neighborhood Recs? Take a leisurely stroll through Russell Square, a large garden located directly across from the property. Then, hail a 10-minute black cab to Mr Fogg’s Society of Exploration, a Covent Garden speakeasy serving inventive libations.
Rooms: 334 rooms and suites
Pricing: Rates start at $259/night.
Closest Airport: Heathrow Airport
