Situated in the heart of Detroit’s historic Woodward shopping district, the Shinola Hotel stands as a testament to the city’s remarkable resurgence as well as a beacon of contemporary luxury. With its roots deeply intertwined in Detroit’s rich history and culture, this boutique hotel has redefined the concept of hospitality by offering guests an unforgettable time in the Motor City. The Shinola Hotel is not just a place to stay; it’s an experience that immerses visitors in the dynamic spirit of Detroit while providing them with a haven of comfort and style – hence why it’s often referred to as “Detroit’s living room.”
But first, before the hotel became one of the city’s most notable landmarks after it opened in 2019, the brand behind the hotel was known for much, much more. Shinola made its initial mark in the market with its meticulously crafted wristwatches. These watches are known for their precision and durability, with each one being assembled by skilled artisans in Detroit. In addition to timepieces, Shinola makes handcrafted leather goods (including wallets, belts, bags, and journals) as well as bicycles, jewelry, and lifestyle items (such as record players and speakers, which can be found in each hotel room). What’s more, there’s a Shinola retail store connected to the hotel, allowing guests and Shinola enthusiasts alike to shop all that the brand has to offer.
Following a shopping spree at the Shinola store, hotel guests can explore the hotel’s lobby, which is lovingly called “Detroit’s living room.” The lobby, which is decorated with artwork from local Detroit artists, is home to a handful of events each month including happy hours, DJs, art classes, and more, all of which are open to the public. In addition to the lobby, guests have access to other spaces in the hotel including a state-of-the-art fitness center and corporate and wedding event spaces.
In terms of the actual accommodations, the Shinola Hotel has a selection of 129 rooms. These rooms include guest rooms, suites, and penthouses with unique layouts. In fact, there are 55 different room configurations, which is far more than most hotels. (Like we said, the attention to detail is unmatched.)
As for the best part, each room is designed to feel as comfortable as a home. Inside, guests will find sleek hardwood flooring, plush beds with custom mattresses, and inviting mid-century modern furniture. Loft-style windows provide splashes of natural light and impeccable views of the city, while some room configurations have terraces, separate bedrooms, and workspaces. Additionally, there are nods to the Shinola brand all throughout each room. Expect to see Shinola turntables with classic records, luxury shower amenities with Shinola’s signature scent, and custom Shinola bathrobes.
And, of course, no hotel would be complete without delicious dining options. When guests of the Shinola Hotel find themselves hungry, they can enjoy delicious fare at some of Detroit’s best restaurants, which are conveniently located inside the hotel. San Morello, an urban Italian neighborhood restaurant led by award-winning Chef Andrew Carmellini, serves authentic wood-fired pizzas, house-made pasta, fresh seafood and meat, and more. (Pro tip: San Morello offers full-service in-room dining, so be sure to order from here if you don’t feel like leaving your room.)
Additionally, the Evening Bar, a classic American bar that serves seasonally crafted cocktails and bar bites, is the best spot in town for a nightcap. Guests can head here to sip on a range of creative libations and tasty snacks. Plus, those who really want to sink their teeth into something can nosh on Detroit-style fried chicken at The Brakeman and Penny Red’s, which is just steps away in Parker’s Alley. From thoughtful details to timeless craftsmanship, the Shinola Hotel brings unique allure to the Motor City.
Top Takeaways
Location: Detroit, Michigan
Star-Rating: Four-star
The Vibe: Downtown Detroit meets mid-century modern luxury.
Food + Drink: San Morello and Evening Bar are on the property. The Brakeman, Penny Red’s, and Mister Dips are across from the hotel in Parker’s Alley.
Amenities: State-of-the-art fitness center; two dining and drinking establishments (San Morello and Evening Bar); multiple meeting and event spaces for weddings and other private events.
Our Favorite Thing About the Hotel: The Shinola Hotel emphasizes the importance of attention to detail. Inside each room, there are items that boast the brand’s tasteful craftsmanship (such as the record players and speakers) as well as the hotel’s commitment to comfort (read: the custom mattresses). Additionally, the hotel honors Detroit-based artists by displaying their work in the lobby, rooms, and event spaces.
What’s Nearby: Parker’s Alley, Detroit Riverwalk, Detroit People Mover, Book Tower, Le Supreme, Comerica Park, The Guardian Building, and Detroit Cultural Center Historic District.
Any Personal Neighborhood Recs? Parker’s Alley, which is located right outside of the Shinola Hotel, boasts a fun selection of specially-curated shopping options. Come here to get your morning coffee, explore local shops, nosh on fresh food, and see a peak into Detroit’s vibrant shopping scene.
Rooms: 129 rooms
Pricing: Starting at $295/night
Closest Airport: Detroit Metropolitan Wayne Airport
