Set the scene.
Ascending to the third floor of The Goodtime Hotel, a Tribute Portfolio Hotel, Pharrell Williams and David Grutman envisioned this entertainment haven as a South Beach staple—and their mission is complete with the Instagrammable swim club and pool bar, Strawberry Moon.
The party-esque restaurant and bar sets the perfect vibe for any girls’ weekend, thanks to visionary designer Ken Fulk. The fashionable pale-pink décor, paired with tropical-themed touches, enhances the airy and playful atmosphere, especially around the stylish indoor-outdoor wraparound terrace and cocktail lounge.
With pop music beats from top DJs filling the air, an energetic vibe pulses through this urban oasis. Nestled beside the 24,000-square-foot swimming area—complete with a runway and surrounded by lush landscaping—comfy chaise lounges and private cabanas beckon you both day and night.
You don’t have to dive into the full pool party extravaganza to feel Strawberry Moon’s vibrant energy. Instead, you can opt for a boozy brunch, lunch, or happy hour—perfect for fitting into your schedule.
What can we expect from the food?
The menu here showcases a clear American-meets-Mediterranean influence. We chose brunch and savored several standout dishes. One tip? Arrive hungry or bring a group of friends ready to indulge. The portions are pretty sizeable, so you’ll want to come with an appetite to fully enjoy the experience.
We went all-in on savory, kicking off with the avocado toast. It came on multigrain bread, topped with mashed avocado and a generous array of garnishes—feta, heirloom tomatoes, cucumber, and radish—giving the dish both vibrant flavors and an eye-catching presentation. Next up, the “Brunch Moon Burger,” featuring a classic 8 oz cheeseburger patty crowned with a fried egg, followed by the “Bacon Egg & Cheese Sandwich,” a hearty BEC loaded with chipotle aioli and scrambled eggs, delivering a punch of flavor to satisfy our savory cravings.
If we wanted to add some sweetness, we’d order the “Drunken French Toast,” which comprises decadent thick-cut brioche, bourbon-spiced maple syrup, drunken berries, and whipped cream on top. For a hint of health, they offer a “Tropical Fruit Plate” with seasonal exotic fruits, agave, and fresh mint.
And what about the drinks?
Let’s just say this: the 2-hour bottomless drink option at $39 per person is a deal you can’t ignore. With unlimited mimosas, rosé, or Bloody Marys on the menu, there’s something for everyone—and your table is sure to leave you satisfied.
Of course, we get the urge to hit the gas and dive into cocktails before noon (it’s five o’clock somewhere, after all). Luckily, the extensive drink menu has you covered with playful concoctions. From the “French Kiss” (Botanist gin, tangerine, Thai chili, and champagne) to the “Art Basil” (Tito’s vodka, basil, green grape, Owen’s ginger beer, and lime) and the “Purple Reign” (Casa del Sol tequila, Domaine de Canton, Shōchū butterfly pea lavender, and yuzu), each drink comes with a name that perfectly matches its vibe—a spunky touch we appreciated.
Final thoughts?
Miami knows how to throw a party, and Strawberry Moon is the spot to kick off the good vibes in South Beach, especially with its lively, boozy brunch scene.
Top Takeaways
Location: Miami Beach, Florida
Address: 601 Washington Ave, Miami Beach, FL 33139
Cuisine: American/Mediterranean
The vibe: A playful, pink-themed day-to-night swim club and pool bar in the heart of Miami’s South Beach.
Pricing: $$
Takes reservations? Yes – OpenTable
Our favorite dish on the menu: The “Brunch Moon Burger” was the perfect brunch dish, complete with a fried egg on top. It was everything we needed in that moment—and then some.
The attire: Casual or Stylish Party Wear
Breakfast, Lunch, or Dinner: The pool at Strawberry Moon is open from 7 a.m. to sunset daily. Food and beverage service at Strawberry Moon is served daily from 11 a.m. until sunset.
