TAP Air Portugal Business Class Passengers: Say Hello to Benamôr


TAP Air Portugal, in collaboration with the esteemed Portuguese brand Benamôr, is elevating the business-class travel experience with a new amenity kit that blends luxury, sustainability, and cultural charm.

Benamôr, renowned for its botanically-formulated cosmetics since 1925, is providing high-quality hand creams to TAP’s exclusive kits. The kits also include essential travel items such as earplugs, a toothbrush and toothpaste, socks, and an eye mask.

TAP-x-Benamor travel bags

Adding an extra layer of delight, frequent TAP flyers can collect four distinct kits, each inspired by Portuguese culture and history. The Laranjinha––bitter orange––and Gordíssimo kits––inspired by the Shea tree in African savannahs––pay homage to these essential goods brought to Portugal during the Age of Discovery. Nata celebrates one of Portugal’s beloved traditional sweets, while Alecrim draws inspiration from rosemary, a popular aromatic herb in Portugal believed to bring good luck and ward off evil spirits.

Both TAP and Benamôr prioritize sustainability, reflected in the use of rPET materials derived from recycled plastic bottles and PET waste. This eco-friendly choice maintains quality while significantly reducing energy consumption and CO2 emissions.

TAP’s commitment to passenger comfort, sustainability, and cultural storytelling is elegantly encapsulated in these thoughtfully curated amenity kits.

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