Part of London’s enduring charm is that you can find incredible boutique neighborhood hotels where you don’t have to spend a fortune to stay comfortably. The Zetter in Marylebone is a prime example. A quaint, Georgian townhouse, outfitted with historical books and antique furniture that keeps you wanting to explore more around each corner. You feel right at home with a sense of true British eccentricity. Its cozy yet refined interiors feature walls lined with antique books, vintage curiosities, and well-worn Persian rugs, creating an atmosphere that feels both storied and intimate. Every corner invites exploration, whether it’s a hidden reading nook or a hallway adorned with patriotic art.
The Parlour is the heart of the hotel, and goes from day to night seamlessly. By morning, you can enjoy a leisurely breakfast as the sunlight beams through the tall windows. As the evening sets, you can enjoy inventive cocktails from the ‘Zetterland’ menu. All while you watch the neighborhood pass by. Of course, they an offer afternoon tea experience as well, true to the British style. Live jazz in the evenings at The Parlour adds to the intimate atmosphere.
The bold color schemes of deep blues, regal reds, and emerald greens run effortlessly through the whole hotel, as you’re transported through British history from one room to another. It’s a masterclass in British maximalism. Patterned wallpaper, gilded mirrors, and vintage chandeliers nod to the townhouse’s Georgian roots. The creaky floorboards through the hallways is all part of the charm as you make your way up the townhouse to your perfectly British outfitted room. Each room is completely bespoke and has its own character and story to tell. You may just find the coat of Arms over your headboard, matched with eclectic amenities. The heavy drapes perfectly frame the bedroom windows that unfold to the neighborhood below.
The enviable location of the Zetter Marylebone, for the price, makes it unmatched. Despite it being tucked-away on a residential street, you’re just a stone’s throw from some of London’s most coveted shopping destinations, restaurants, and intimate boutique galleries. Marylebone’s village-like atmosphere makes it a dream for slow strolls past independent bookstores (our favorite is the Monocle Café), specialty food shops, and elegant Georgian façades.
For those looking to blend a refined stay with easy access to the city’s best offerings, The Zetter is very convenient and charming. For the price, it’s hard to find a better boutique stay in this part of London.
Top Takeaways
Location: Marylebone, London
Address: Address: 28-30 Seymour St, London W1H 7JB, United Kingdom
Rating: Four-Star
The Vibe: Quiet and quaint. A charming boutique hotel where British heritage meets playful design, all in an unbeatable central location.
Food + Drink: The Parlour is the soulful lounge that serves breakfast through to evening nightcaps. Serves small bites in the lounge bar, or afternoon tea. Room service menu is limited. The Parlour is closed Sunday and Monday.
Amenities: Free Wi-Fi; Room service; 24-hour front desk; Very good breakfast; Bar
Our Favorite Thing About the Hotel: The eclectic mix of antique furnishings and design-forward details. Every corner reveals something unexpected, making it a delightful townhouse to explore.
5 Nearby Attractions: Hyde Park, Marylebone High Street, The Wallace Collection (Europe’s finest art), Selfridges, Saville Row
Any Personal Neighborhood Recs?: Visiting Saville Row is a must. A fashion institution and historic legend that dates back to the 1700s.
Rooms: 24
Pricing: Rates start at $520 per night.
Closest Airport: London Heathrow Airport
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