It shouldn’t come as a surprise that Los Angeles would be the home of the world’s first-ever concept fitness club. Called Heimat—which translates from German to mean “the feeling of home”—the unique destination promises to offer unrivaled respite for members to not only focus on various fitness goals, but work, play, and “simply be.”
Conceived by RSG Group, the global leader in lifestyle and fitness (and owner of Gold’s Gym, Heimat spans a whopping 75,000 square feet. Think of it as a wellness-focused one-stop shop: A sleek members-only emporium (for ages 21 and up) that boasts a dizzying array of fitness offerings, a spa, a world-class restaurant, and a rooftop pool with panoramic views of the Hollywood Hills.
While the concept behind Heimat might be novel, this exclusive club occupies a historic landmark building in Hollywood’s Media District, which was constructed in 1930. Two of today’s hottest design firms teamed up on the ambitious refresh of the industrial space: Germany’s INCO, whose work spans fitness-oriented floors one through three, and Martin Brudnizki Design Studio on floors four and five. The two creative heavyweights both rooted their designs in an assemblage of premium organic materials such as luxurious marble floors, hand-crafted wooden accents, and green pottery, plus custom-forged metals like brass fixtures. However, a slew of original detailing can be spotted throughout, from raw concrete slabs to existing graffiti from renowned artist Mr. Brainwash. Additional murals were specially commissioned for the space, including works from L.A-based talent like Abel Macias, Jessalyn Brooks, and Sophia Dherbecourt.
For fitness fanatics, Heimat is simply a slam dunk. The club’s high-caliber facilities are designed with as much attention to purpose and functionality as they are to avant-garde design. Among the dedicated spaces are a state-of-the-art 7,000-square-foot free weight training room, several studios designated for activities like Bootcamp, a Cycling Studio with interactive light installations, and a Cardio Area with a live cactus garden—and that’s just on the first two floors. One floor up, you’ll find a Pilates studio equipped with Elina reformers, a tranquil stretching area, custom strength machines by gym80, and a Kinesis Studio furnished with Technogym’s Kinesis One equipment. Yogis can also alternate between heated and non-heated spaces for their practice, which can be bookended by classes in meditation or breathwork, myofascial release training, or sound baths.
As if Heimat’s spotlight on fitness didn’t help it stand out from the glut of members’ clubs in L.A., award-winning chef Michael Mina’s newest restaurant will. Signature eatery Mother Tongue features a globally-inspired menu, an “eclectic minimalist” design by Martin Brudnizki, and an indoor-outdoor footprint that borders the chic pool area. Lastly, a dedicated all-day co-working “Clubhouse” caps the building, its network of rooms furnished with vintage finds, brightly-painted ceilings, textured wallpaper, and wainscot wood paneling.
With the dedicated smartphone app, Heimat guests can book classes, personal training sessions, spa services, pool daybeds, and dining reservations with a finger’s touch.
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