These Hip Boutique Hotel Brands Should Be On Your Radar

While the last few years saw some of the world’s largest hotel chains consolidate to form hospitality behemoths, a crop of trendy brands and collectives also sprouted on the scene to redefine the way we travel. Founded by hospitality stalwarts, industry disruptors, and acclaimed creatives, these hip groups are ushering in a new era of boutique hotels centered around locally-inspired design and immersive experiences. Below are 4 boutique hotel brands in the USA we love.

Wooden paneled room with different chairs and art pieces on the wall.

Proper Hospitality

Proper Hospitality is celebrated for putting a Cali-cool spin on contemporary luxury across three brands: Proper Hotels, Avalon Hotels, and Hotel June. Each vibrant hotel comes to life through an individual design narrative developed by renowned designers, like Kelly Wearstler, who use local artwork and vintage furnishings to create urban sanctuaries catering to the modern nomad.


Life House Hotels

Before debuting a bespoke collection of hotels in dynamic, culture-rich neighborhoods around America, Life House got its start offering independent properties a revolutionary all-in-one operations platform. Today, the tech-driven brand operates nearly 50 hotels around the country, including “Life Houses” on Nantucket, Denver, and Miami, with highly-anticipated openings in Brooklyn and MX on the way.

Outside of the Salt Hotel where there are chairs in the grass and a structure in the background.

Salt Hotels

Founded in 2014 by industry titans David Bowd and Kevin O’Shea, Salt Hotels is an acclaimed full-service hospitality collective with a growing roster of design-led lifestyle hotels. Boutique properties include the flagship Salt House Inn and Eden House in Provincetown, The Asbury and Asbury Ocean Club in New Jersey, Hotel Greystone in South Beach, and Hutton Brickyards in New York’s Hudson Valley.

Statues inside the 21c Museum Hotels.

21c Museum Hotels

This Louisville-based chain presents a unique hospitality concept that seamlessly fuses the best traits of a boutique hotel, contemporary art museum, and farm-to-table restaurant. With 9 outposts in cities throughout the U.S.—including the newest in Chicago—each 21c Museum Hotel boasts lots of contemporary art and free rotating exhibitions.

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