In 2021, the old NoMad hotel—an uber-trendy New York hotspot celebrated for its sultry Jacques Garcia-designed rooms and restaurant from Eleven Madison Park creator Daniel Humm—permanently shuttered its doors. Though Manhattanites lamented the closing, the next iteration of the historic Johnston Building would certainly be something to celebrate. At last, that time has come.
Opening in summer 2022, The Ned NoMad, the second outpost of the hotel and private members’ club concept which originated across the pond in London, has opened its doors to much fanfare. Coming from Membership Collective Group (MCG)—best known as the owners of Soho House—The Ned has taken over the 117,000-square-foot address on the fringes of Madison Square Park. Across ten floors are 167 guest rooms, designed by MCG’s creative studio in collaboration with architecture firm Stonehill Taylor, that range in size from a compact Cosy category to the spacious Duplex Terrace Suite. The interiors elegantly reference the origin of the Beaux-Arts landmark with saturated jewel tones, velvet furnishings, vintage art, and Art Deco touches like bespoke brass light fixtures.
Though room bookings are open to non-members, The Ned NoMad is a members’ club at its core. Aside from invitations to experiences like celebrations and musical performances hosted at properties at both sides of the Atlantic, members have privileged access to several ritzy spaces at the New York City location. Among the spaces reserved exclusively for members are The Ned’s Club, which comprises the formal Dining Room restaurant and The Ned’s Club Upstairs, an intimate rooftop terrace that serves small plates and cocktails in the shadow of the building’s iconic cupola. Open to the public are Northern Italian eatery Cecconi’s on the first floor, as well as the Little Ned bar, which are both overseen by executive chef Brian Vandergast, food and beverage director Vittorio Viotti, and head of bars Chris Moore, who comes from World’s 50 Best Bars winner Dante. Whether or not you join as member, rest your head in the hotel, or dine at its vibey restaurants, The Ned NoMad is a New York newcomer you’ll want to meet.
Location: NoMad, Manhattan
The Vibe: Sultry, moody, decadent—and exclusive.
Food + Drink: Unless you’re a member, you won’t be able to get into The Ned’s Club (both Upstairs and the Dining Room. But it’s certainly worth snagging a table at both Cecconi’s and the Little Ned, which are open to the public (though keep in mind that advance reservations are available to members and hotel guests only).
Our favorite thing about the hotel: The old-world design. The Ned is dripping in aesthetic glamour, but it never feels tried or over the top.
Any neighborhood recs: Only in the past decade or so has NoMad become one of the most coveted neighborhoods in Manhattan. Besides must-see landmarks like the Flatiron Building and Fotografiska, there’s lots in close proximity to keep you entertained, from the world’s largest Harry Potter store to the quirky Museum of Sex. When the weather’s warm, don’t pass up a rooftop tipple at SERRA by Birreria inside Eataly. Otherwise, go for Korean bites at Atoboy, hand rolls at KazuNori, or splurge on the vegan degustation at Eleven Madison Park.
Rooms: The Ned’s Roaring Twenties-inspired rooms have a tight footprint—typical of hotels in Manhattan. But for what they lack in space, they make up for in style with lavish vintage furnishings, hand-knotted rugs, custom lighting, and original artworks.
Property Amenities: Fitness center; Room service; WiFi in all areas; Restaurant; Bar; Pets allowed upon request
Starting Nightly Rate: $500
Closest Airport: LaGuardia Airport
Other articles you may like: