Come summertime, New Yorkers escape the sticky city heat by arranging weekend plans in the Hamptons. Right along the tip of Long Island stands Montauk, a vibrant beach town that has since become a coveted destination for its nightlife.
One of the most famous spots that far out is The Surf Lodge, a hotel promising endless summer vacation with a restaurant right on the water that serves contemporary coastal cuisine. Patrons are not going for the food; they’re securing reservations weeks in advance for the strong cocktails and sunset concert series.
Now, thanks to Jamie Mulholland, a South African restaurateur and one of the co-founders of the renowned Surf Lodge, New Yorkers need not wait all year long to dine and party in beachy environs. Nestled along the border of Nolita and SoHo, Ketchy Shuby offers a warm and inviting ambiance that transports guests to an island oasis.
Stepping inside off of bustling Broome Street, patrons are instantly enveloped in a sense of warmth and belonging. The space, designed by Dimitri Hyacinthe, combines earthy elements and tones with meticulous attention to detail, creating an atmosphere that is both inviting and enchanting. Lush greenery and rattan furnishings feel reminiscent of Tulum, while splashes of water-like blue and green hues evoke a sense of calmness. “Rastrapreneur” Rohan Marley, photographer Lee Jaffe, and African surf brand Mami Wata all helped bring the design vision to fruition.
The menu at Ketchy Shuby is a testament to the concept’s ethos of acceptance and inclusivity, offering a diverse array that caters to every palate. From the slightly sweet yet tangy Yellowfin Tuna Tartare with avocado, ginger, soy, sesame, and house chips to smoky Roasted Eggplant with hummus, tahini “yogurt,” pomegranate, and hazelnuts, each plate is made to share.
Standouts include the Korean Fried Chicken Sando served with gochujang aioli, house kimchi pickles, and fries, as well as Branzino, served whole and brushed with salsa verde. Vegetarian options abound, such as Delicata Squash with whipped lemon ricotta and pepitas, ensuring there is something for everyone to enjoy.
The robust cocktail program delights with bright and refreshing seasonal flavors. Yuzu, guava, passionfruit, and celery are just a few key tasting notes that make up the sensational cocktails.
Whether you’re in search for a leisurely brunch outing or an evening of indulgences with a large group of friends, it’s easy to see why Ketchy Shuby has quickly become a beloved destination in the heart of SoHo.
Top Takeaways
Location: SoHo, New York City
Address: 406 Broome St, New York, NY 10013
Cuisine: American, Mediterranean
Price Point: $$
Takes Reservations: Yes – Resy
The vibe: Décor reminiscent of a beachside restaurant in Tulum and Latin and reggaeton hits bump through the sound system, creating an energetic ambiance best suited for large groups and girls’ nights in search of strong, fruity cocktails and shared plates.
Our favorite thing on the menu: Start with the Roasted Eggplant with tahini and pomegranate, then move on to the Korean Fried Chicken Sandwich with gochujang aioli and house kimchi pickles.
The attire: Smart Casual
Breakfast, Lunch, or Dinner: Dinner: Tuesdays and Wednesdays from 5:30 pm – 10:30 pm, Thursdays through Saturdays from 5:30 pm – 2:30 am, and Sundays from 5:30 pm – 10:30 pm. Brunch: Saturdays and Sundays from 10:30 am – 3:30 pm.
