The Wooly Resurfaces in New York’s NoLita Neighborhood as a Trendy Local Haunt

Formerly located in Downtown New York’s iconic Neo-Gothic Woolworth Building, The Wooly now reinvents itself at the corner of Mulberry and Broome Streets as a stylish new restaurant and cocktail bar that’s quickly becoming a trendy local haunt in the bustling NoLita neighborhood.

Simply approaching the restaurant’s entrance reveals an irresistibly cool atmosphere. The timeless essence of New York style is evident, with sleek chevron-patterned wood floors, plush chocolate brown banquet seating, and whimsical floral-printed wallpaper, adding a maximalist design element to the space. Touches of sage green paint subtly emerge across the minimal wall space, while softly lit antique table lamps contribute depth to the atmospheric mood.

The ambient-lit recessed bar takes center stage in the dining space, featuring unique trappings within its shelves: CD stacks, vintage cassette players, peacock feather bundles, and a taxidermy pheasant rest alongside the alcohol display. Guests can relish the experience of settling onto a wooden barstool, placing a drink order, and appreciating the diverse collection of eclectic decor.

The refined yet playful dinner menu showcases American fare through shareable plates, raw bar items, salads, and larger entrées. For the table, we highly recommend ordering the Drakes in Capes—an inventive twist on the traditional pigs in a blanket—comprising duck franks enveloped in flaky puff pastries and accompanied by a dip-worthy whipped honey mustard cream. 

Additionally, the Oysters Mulberry appetizer stands out on the raw bar listings: an innovative riff on oysters Rockefeller involves wrapping them in coppa and baking them with chili butter for a distinctive and flavorful bite. If nibbling at leafy greens seems mandatory before the heavy meal, the Caesar comes with romaine boats, crunchy garlic croutons, and fresh-shaved parmesan cheese (add Cantabrian anchovies for an extra kick of flavor, too). 

Regarding the main course, the ‘Private’ Cheeseburger, containing a sizzling Pino’s dry-aged beef patty, iceberg remoulade, muenster cheese, and fries with garlic aioli, is a must-order dish. The Kasha Knish, with spinach, mushroom, and badger flame beet mustard, is a noteworthy addition.

Pairing this decadent food with one of their unique cocktails, redefining classic New York City drinks, is the right thing to do. Try the Second Rodeo, a 1937 signature, stirred with rye, bourbon, dry vermouth, and pineapple syrup, or the Galileo, mixed with Italicus, white cacao, Génépy liqueur, aloe, lemon, and sparkling wine.

If you’re on the hunt for a fresh dining experience coupled with a lively libation lounge, don’t hesitate to make The Wooly your top choice for your next Friday night dinner reservation.

Top Takeaways

Location: NoLita, New York City

Address: 390 Broome St, New York, NY 10013

Cuisine: American

Price Point: $$

Takes Reservations: Yes – Resy

The vibe: A chic corner restaurant and bar in NoLita with New York roots and a downtown late-night hangout vibe.

Our favorite thing on the menu: Drinkwise, we love the Kind of Pink cocktail (Grey Goose vodka, Empirical Symphony 6, mezcal, Cointreau, lime cordial, pomegranate, cranberry, and sparkling wine). Foodwise, the Drakes in Capes—the restaurant’s rendition of the typical pigs in a blanket—comprises duck franks, puff pastry, and whipped honey mustard cream on the side that’s just downright delicious.

The attire: Smart casual

Breakfast, Lunch, or Dinner: Dinner: Tuesday through Thursday from 5:00 p.m. – 11:00 p.m. and Friday and Saturday from 5:00 p.m. – 11:30 p.m.

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