This Affordable Urban-Chic Boutique Hotel Is Hidden Down a Cool Graffiti-Lined NYC Alleyway


Hidden down NYC’s graffiti-lined Freeman Alley, UNTITLED at 3 Freeman, is a coveted urban-chic boutique hotel that’s capturing the eclectic spirit of the Lower East Side.

Credit: Kathryn Sheldon

As guests stroll through the unassuming alley adorned with street art, they encounter minimalist interiors that illuminate the lobby. Checkerboard tile floors contribute to a playful ambiance in the entryway, seamlessly transitioning into the expansive ground-level co-working café. Enjoy complimentary coffee indoors or outside amidst the lush Gallery Garden until 11 a.m. each morning, and feel free to play a tune on the grand piano.


Its 200 guestrooms follow the monochromatic theme: Scandinavian-inspired decor features maple wood upholstery, clean white-striped bedding, and contemporary abstract light fixtures. Studio-style accommodations feature built-in storage cabinets under bed frames and integrated bathroom vanities, allowing guests to hide travel items conveniently. Ranging from the “Studio Mini” to the “Sky King” rooms, each chamber showcases spacious floor-to-ceiling windows, and some include private balconies, offering breathtaking views of the Lower Manhattan’s iconic city skyline.

Before embracing the LES’ medley of hip bars and restaurants scattered across the buzzy streets, people should take advantage of UNLISTED, the hotel’s sleek rooftop cocktail bar decorated by local street artists. Cozy velvet banquets, a glittering disco ball inside, and posh patio seating with outdoor string lights create a romantic atmosphere to overlook Lower Manhattan. Order one of their craft cocktails, such as the Mott Street (lychee, citrus, vodka), Strawberry Fields (strawberry, plum, tequila), or the classic espresso martini concoction called No Sleep Til… (coffee, cardamom, vodka).

When inspiration strikes, the hotel offers innovative programming, including expert-led street art tours, tattoo parlor pop-ups, readily available instruments, Polaroid cameras, and professional recording microphones for rent. This space serves as a vibrant hub for artists and creative souls, as well as for visitors eager to delve into the area’s artistic influence.

Credit: Kathryn Sheldon

After a day of exploring the lively streets of Lower Manhattan’s iconic neighborhoods, UNTITLED stands as the perfect sanctuary nestled in the heart of it all.

Top Takeaways

Location: Lower East Side, NYC

Address: 3 Freeman Alley, New York, NY 10002

Rating: Four-Star

The vibe: An urban-chic boutique hotel ideally located in the Lower East Side’s pulsating energy and rebellious spirit.

Food + Drink: UNLISTED is the 11th-floor cocktail bar with handcrafted libations and decadent bar bites, including the Wagyu Glizzy (Brioche Bun, Chile Mayo, Mango Relish) and a sweet Wu-Tang Flan with dulce de leche and vanilla bean cream.

Our Favorite Part of the Hotel: We love the Gallery Garden on the ground floor next to the co-working café. It’s the perfect spot to enjoy morning coffee while sorting through emails.

Amenities: Free WiFi; Fitness center; 24-hour front desk; Garden; Co-working cafe; Bar

What’s nearby? One World Trade Center; New Museum; Rivington Street Playground; National September 11 Memorial & Museum; Brooklyn Bridge; Neighborhoods: Lower East Side, Soho, NoLita, Little Italy, Chinatown, East Village, and Noho.

Any personal neighborhood recs? Situated in a prime location, UNTITLED is surrounded by renowned restaurants, bars, and shops. For an authentic LES night out, consider booking a dinner at Freeman’s, known for its rustic colonial American Tavern ambiance. Follow it up with drinks at Ray’s, a local bar with a vintage vibe. And if your night isn’t complete without a slice, read our guide to NYC’s must-visit pizzerias.

Rooms: 200

Pricing: Rates start at $260/night.

Closest Airport: LaGuardia Airport (LGA) 

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