Gucci’s Summertime Beach Club Takeover Is the French Riviera’s Chicest Sun-Soaking Spot

Spending part of the summer at Gucci’s hyper-luxe beach club pop-up in Saint-Tropez? Say no more. The iconic brand is taking over Loulou Ramatuelle, a très chic Côte d’Azur beach club, and introducing a pop-up shop outfitted in all things Gucci couture for the summer season. 

Guests can lounge amongst the sunshine yellow-and-white-striped umbrellas shading luxe day beds dressed in signature Gucci motifs. Plush pillows stamped in the brand’s classic double Gs logo adorn lounge chairs and cabana couches lining the pristine Pampelonne shore. While soaking in the Mediterranean landscape, visitors can indulge in a refreshing cocktail crafted by Gucci’s Florentine restaurant concept, Giardino 25, too.

As for the pop-up boutique, the fashion house features an exclusive special edition Saint-Tropez collection, including patterned sun dresses, woven Gucci slides, and high-fashion handbags that we’re pining over.

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